![](https://images.squarespace-cdn.com/content/v1/6145232957c18a3bdc8b4c2a/5efb62d4-3d6c-4329-83ee-e1e8bf21ca76/ferrari-70th-anniversary-nyc-event-4.jpg)
Ferrari // 70th Anniversary Event
Client:
Ferrari
Project:
70th Anniversary Event
Five pairs of streetside car displays installed in key locations such as Sotheby’s, Hublot flagship stores, Ferrari Showroom and Rockefeller Plaza. The steel-framed units were finished with automotive paint to match Ferrari's classic red and featured faux neon lighting powered with hidden rechargeable battery units. Co-op also facilitated the production of elements for Hublot's collaborating celebration event, including staging, step-and-repeats, a custom DJ booth, display banners, and vinyl images.